Many Podcasts have common problems. Quality, consistency, visibility, growth and landing in front of the right people.
I can’t promise a solution to all of these in one article, but I can talk about the most common issue we see consistently across podcasts of all shapes, audiences sizes and episode counts.
Bad packaging.
Read MoreTo engage a listener means crafting their experience and letting them know that you will repay their time with the best content you can deliver.
Read MoreEvery podcast should aspire to have a unique relationship with its audience. The goal is to build a conversation that only you can have with a community that buys into the story you're telling.
Read MoreOne of the things podcasters typically trip up on is naming their episodes. It’s a world rife with inconsistencies and missed opportunities. So I really want to share some good practice. A simple refresh could really help grow your show.
Read MoreAside from the rush of your growing audience, what use are they?
Read MoreIt’s almost always the case that I’ll have a limited amount of time to do my reporting, so spending my time strategically is a must. That isn’t to say, however, that I should launch immediately into “reporter mode” the moment I arrive, which might seem counterintuitive at first, but stay with me.
Read MoreIt’s easy to be envious of podcasts that seem to attract, maintain and enjoy a healthy audience. When you love the process and are proud of what you're creating, knowing others are meaningfully consuming is the ultimate reward.
Read MoreDo you ever listen to some podcasts and feel, well, excluded? The hosts might be using terminology not relevant to a wider audience, or refer to jokes that only the people in the room will get. I feel like they forget I’m even listening.
Read MoreA podcasting strategy and a Youtube strategy are two separate things. They can certainly exist in harmony and feed off each other successfully, but you will be reaching different audiences in very different ways. The content has a single point of creation, but will take very different paths if done properly.
Read MoreThere are so many parallels between this early innovation in radio and the more recent developments in podcasts.
Read MoreApple Podcast reviews cause real highs and lows for podcasters. A good review can inspire you to keep podding, but a bad one can really hurt.
Read MoreThe ideal duration is as unique to each podcast as it is to each listener.
Read MoreAs a team, we’ve obsessed over how podcasting in tourism is deeply underdeveloped as a marketing tool. Podcasting is an inherently emotional media and sparks the listeners imagination. They are a match made in heaven.
Read MoreIn case you didn’t see the recent press coverage, I released a one-off podcast episode on only 50 retro audio cassettes and deleted the original files. It was so fun to make a show that would exist in a physical format, with a very limited release.
Read MoreWe recently ran a survey that told us 64% of podcasters we spoke to see this as the hardest part of podcasting. It causes more pain than editing and booking guests.
Read MoreI could have conceded such a company existing in New York or Los Angeles, but certainly not in Halifax Nova Scotia. I was even more certain that such a business couldn’t exist within a ten-minute walk from my apartment.
Read MoreIs podcasting accessible? Yes. Is it easy? No. Less than 20% of podcasts that launch will make it to the end of their first year.
Read MoreYesterday the Central Intelligence Agency released its first episode of its new podcast 'The Langley Files'. You may be wondering why such a secretive institution is getting into the intimate medium of podcasting? And what does this mean for a new era in podcasting?
Read MoreIf you are wired the same or have kids that may be, then embrace this medium. Listen often and listen together.
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